Melanie is an awesome recruitment trainer – she will get you a job – hence her name – THE CAREER QUEEN! She is awesome, has bags full of energy and is just the most fun person ever! Well of course we needed a brand to reflect that didn’t we? Mel and I worked together to get the look and feel for her brand just right. She knew she wanted a woman icon – a fun loving but classic woman in her logo with “big red hair” is what she told me. She has red hair so that made sense. Mel’s brand looks fabulous and it is so right for her target market, 17-25 year old men and women fresh out of college, school and uni. Mel continues to grow her brand every day through the use of her bespoke meme templates, her free ebooks and her Facebook page is full of super branded content. She is flying the flag for her branding.