Rachel approached me when she was struggling with the direction of her website. She sat for weeks trying to figure out her colours, her branding and how she should look and feel. I worked with Rachel, going deep into her brand to decided how Rachel wanted to look and feel and also who she was trying to target. We developed a mood board first and then went on to design her logo. Rachel’s branding is both classic and timeless. It’s a reassuring and calm brand, one that Rachel loves. I can tell you now, Rachel went on to design her whole website in only a couple of weeks following the work we did with her branding. She now knows who she is, what her business goals are and who she wants to attract. Success!