Emma approached me after seeing the work I did with MeganM Fit. She said she knew she had to work with me. We developed Emma’s brand around her core values – strength, belief and truth. We used bold colours with a bold yet elegant font. Emma wanted a brand that didn’t exclude and appealed to both men and women alike. In a week Emma went from having no branding at all, to having the whole lot, knowing who she was an instructor and really knowing her tribe. When speaking with Emma throughout the design process, she became more and more excited about the endless possibilities for her brand and how she will develop it moving forward.