Are you fed up being told how to run your own business?
Are you fed up being told how to run your own business? I am! Of being told how you SHOULD write your About Page. What you SHOULD have on your sales page? How you SHOULD act? What your SHOULD say in groups... man alive it''s exhausting! I watched a webinar all about...
Are you thinking of your brand as the must see tourist attraction?
Are you thinking of your brand as the must see tourist attraction? Can you imagine being the one that crowds from near and far come to do business with? Can you imagine how it would feel if you become the most popular business on the planet and that your customers...
The ‘I’ll design a logo for $5’ lesson…
Have you learned the I'll design a logo for $5 lesson? I know that a lot of people use sites such as one that is named after the five dollar bill and another names... people per... But here's a lesson learned for you. I have a lovely customer - she's actually a friend...
Should I rebrand my business?
Should I rebrand my business? Are you asking yourself this very important question? When is the right time to have a rebrand? As well as working with lots of lovely ladies who are just starting up, I also work with women who are rebranding their businesses. They know...
Your Beautiful Brand Image Checklist
Have you assessed your brand image recently? Here is a simple Beautiful Brand Image Checklist to help keep you on the right track. Clear logo which identifies you and your biz? Professional looking logo which identifies you and your biz? Unified marketing messages...
Brand visibility – what’s holding you back?
Let's talk about brand visibility.... which seems to be a common theme at the moment. In the last week, and during my free branding consultations, the thing that has come up the most is the fear of being visible. Online visible that is. "But what if my work-colleagues...
Beautiful brand images: 16 tips to create eye-catching graphics
Your brand images are everything. Using beautiful brand images will enhance your brands image ten-fold. I know the hard part can be finding just the 'right' image for your meme, Facebook cover or brochure but the biggest secret behind captivating your audience is...
DIY design resources for female entrepreneurs
What DIY design resources can you recommend? I get asked this a lot, and while most female entrepreneurs leave the bigger graphic projects, like new business branding and rebranding projects, to someone like me, there are more and more ladies DIYing their day-to-day...
What is your brand archetype?
Exploring your brand archetype is a great exercise to do for those of you who are still in the process of starting up your business. Discovering your brand archetype is an amazing way to figure out what you brand says about you and your services/products. It's also...
5 tips to speed up your brand evolution
Here are my 5 tips to speed up your brand evolution process 1. Be your biggest fan. Get out there and network your ass off to brand success. Get involved in your local networking groups - I just joined one here in my area - then found out that it allows me FREE...
Celebrity branding – what they can teach us
I am literally obsessed with celebs - well that and makeup! Celebrity branding is bigger than it's ever been. Have you noticed how over time celebrities become a brand themselves? The Kardashians, Beyonce, Cheryl Cole/Tweedy/Fernandez Versini ... these girls are not...
Tell Your Brand Story
Have you ever told your brand story before? Customers love it. When someone stumbles across your website they will want to find out more about you. They want to know more about you and who you are - ultimately - they want to know how you can help them too. Your brand...
Branded Photography Tips – How to Stay on Brand
If you haven't had your photoshoot yet for your business then I have some how to stay on brand photography tips to help you get the best out of your big day. I do 100% recommend having professional head shots taken for your business. I did this when I was almost due...
Brand Strategy Tips for Small Businesses
I have pulled together some simple brand strategy tips for small businesses to help your brand look fresh at all times. Updating your branding is something you should do on a regular basis. Ensuring you look consistent and on brand at all times will build...
Web designer? Graphic designer? What’s the difference?
What’s the difference between a Web designer and a Graphic designer? Web designers are bright sparks who are both creative and technical, and can design the visual look of your website and then turn it into code like html, css or even a content management system to...
Should I use my own name for my brand name?
"Should I use my own name for my brand name and business or an actual business name?" I'm a branding coach/stylist. I use my name combined with a description of what I do. So I'm Vicki Nicolson - Brand Creative. I use my own name to differentiate myself as me. I don't...
Get your brand design for your business right first time
So, here's the thing. Good brand design is crucial to the success of your business. I work mainly with new women in business who need new logos for their businesses and who want to build a beautiful brand which makes them look and feel amazing. They've never had a...
Brand your business like you REALLY mean business
When it comes to branding, it's essential to brand your business like you REALLY mean business. Let's look at why... 1. It gives a good impression 2. It makes you look professional 3. It will make you more successful 4. It conveys the excitement about your services...
9 easy brand strategy steps to help increase your visibility
Being visible and getting your brand out there can be scary - having a clear brand strategy can help. It was the scariest thing I have ever done going ‘live’. I’d sat behind my desk for the last 20 years working in corporate, the whole visibility thing scared the...